top of page


RIVR Strategic Coaching was formally founded by Doug Cruitt in 2023. However, Doug's experiences in  entrepreneurship, leadership, community volunteering, business development & strategic coaching has given him the privilege of helping others grow, both personally and professionally,  for 15+ years. 

His passion lies in serving others, building community and growing together with those around him. RIVR is the platform he's created to now focus on this passion in a more intentional, structured and scalable way.  

Doug received his bachelors degree from the University of Illinois Urbana-Champaign, his MBA in Healthcare Management from Western Governors University and is currently being trained by John Maxwell (named the #1 Leadership Expert in the world) & his world class faculty to become a certified Coach, Speaker & Trainer.

As a 3rd generation Eagle Scout, a lifelong learner with a growth mindset and a calling to serve others, Doug is excited to help you and your organization grow, lead and succeed!

Doug Headshot2.jpg
bottom of page